Adidas Boost Tower
Adidas faces the challenge of educating customers about Boost, A superior shoe sole material that returns energy to the wearer with each step. They wanted to demonstrate its performance with a modular, mobile retail display. The display shows standard cushioning foam in contrast with Boost foam, and works by simultaneously dropping balls onto foam samples. Customers can see the increased energy return from Boost foam by the height the balls bounce.
Previous iterations of this concept had been hard to move, intrusive to line of sight and inflexible. I was tasked with providing a more versatile solution that would better integrate with retail space.
To provide additional placement and display options, the tower I designed has locking casters hidden under the base and a removable top. The shoe in the tower can be switched out as needed along with its descriptive text. To heighten the experience a magnetic release system was also integrated so users wouldn’t have to manually lift and release the balls.
IN STORE RENDER
Designed for Change
The tower’s top section is removable for situations where the entire tower is too cumbersome to use. This allows greater versatility for events and store layout changes.
Upgraded Release System
In the past users would lift and release both balls manually. This introduced timing variations into the ball drop and compromised the overall impact of the experience. I redesigned the tower to have a magnetic release system. Magnets in the top section of the display hold both balls above the foam below. When you pull the release tab the magnets are shifted to the side allowing both balls to fall simultaneously.
The final construction loses the shoes display however, the rest of the functionality remained intact. The employees at the store said they liked the display overall and that it intrigued customers who interacted with it.
Final Product In Store