University Arizona Global Campus
Student Enrollment Website
UAGC is the online branch of University of Arizona. Their enrollment website and tools serve as the starting point for students who what to learn about their programs.
Role
I worked as a UX/UI designer and strategist. I worked with the agency ZEMOGA as a strategist and offered hands on design support to bring a website refresh to life for the entire enrollment website. I also worked with the the agency who developed the site overseeing QA and keeping things on track.
Additionally I designed a degree comparison tool for the website to allow students to search and compare degrees easily.
Title: UX Strategist
Timeline: 2 years
Environment: Full time in house
Tools: Figma
The Design Challenge
Problem
We were tasked with creating a new look and feel for the old UAGC website. This entailed creating a new design system that could support porting over a thousand of pages from the old site to the new one. As well as creating some new tools to help students such as the degree comparison tool. The website is designed to be conversion focused so we had to make sure all new designs converted as well or better than what we had before.
Solution
We created a plan to improve our most high traffic pages and worked with our CRO team to optimize them. Additionally we built out templates for our lower traffic pages to be ported over into new templates that supported the exiting content with the new look and feel. Most of our UI effort went into home pages and optimization. Our paid media landing pages also got a overhaul and were constatnly tested by our CRO team to improve conversions.
Home Page Redesign
Home Page - Landing
Home Page - Find Your Path Section
Degree Comparison Tool
Design System
Overview
Interior Page
Faculty Home
Faculty Member Details
Paid Landing Page Example
I was in charge of designing AB tests with our CRO team to increase conversions for our Paid marketing pages. Here’s one of our templates that preformed well.
