World Coffee Research is a non-profit supporting farmers and researchers in the fight for sustainable coffee growth across the globe.
The new logo was designed to appeal to corporate donors while representing a dedication to global coffee research from the seed to the cup.
NEW REDESIGNED LOGO
A responsive site highlighting WCR's capabilities in addition to current research.
Much of the content published to the site is refined as WCR continues their work across the globe. A flexible design system allows for content to be easily updated.
Operating at a global scale, WCR wanted to emphasize their reach and impact. This map shows where their work is located around the world. Clicking on a country displays the projects occurring there with links to related content.
Donations are important so special attention was paid to this section of the site. Users can find a range of donor information in addition to forms tailored to their gift amount. Donations can also be made to specific projects in case someone wants to support a project they read about.